Trump Media Expands Finance Push With Truth.Fi Launch

Trump Media Technology Group (TMTG), the parent company of Truth Social, has announced its entry into the financial services sector with a new brand called Truth.Fi. According to the report , the company’s board approved a significant investment of up to $250 million. Charles Schwab is in charge of managing the funds. This marks a strong step into wealth management and investment services.

Truth.Fi Offers a Variety of Investment Options

Notably, Truth.Fi plans to offer a variety of investment options. The options will combine traditional finance choices with modern alternatives like cryptocurrencies. Meanwhile, the funds will be spread across different investments, including separately managed accounts (SMAs), exchange-traded funds (ETFs), and possibly Bitcoin and other crypto-related assets. 

This diverse approach shows TMTG’s goal to appeal to several investors. That is, from those interested in traditional assets to those wanting to explore the fast-changing world of digital currencies. An affiliate of Yorkville Advisors will also act as the registered investment adviser for the new investment vehicles.

Trump Media Becomes a Major Player in the FinTech Sector

TMTG will develop SMAs with Charles, a well-known financial services leader. Charles Schwab will offer advisory services to TMTG, helping to shape Truth.Fi’s investment strategy and the brand’s direction. It is worth noting that this partnership aims to create innovative solutions while ensuring security and regulatory compliance.

Furthermore, TMTG plans to launch Truth.Fi’s products and services in 2025. This launch will depend on finalizing agreements, securing funding, and getting approvals from financial regulators. Once it starts, Truth.Fi will offer investment solutions to traditional investors and those interested in digital assets. TMTG has high hopes for its upcoming launch as it aims to become a major player in the fast-changing FinTech and wealth management sectors.

TRUMP Launch With 200 Million Tokens

Recall that President-elect Donald Trump launched a memecoin dubbed Official Trump ($TRUMP). He announced on X after the new cryptocurrency went live on Solana on January 17, three days before Trump’s inauguration. Notably, the new memecoin was designed to capitalize on the popularity of a certain personality, movement, or viral internet trend.

According to the official website for the token, 200 million TRUMP was made available upon the launch of the memecoin . Meanwhile, the plan is to increase the supply to one billion over three years. This total includes the tokens held by Trump’s insiders, including CIC Digital LLC and Fight Fight Fight LLC, which together own 80% of the supply.

However, the self-named memecoin, TRUMP, faced a sharp decline , losing 44% of its value since its peak high of $73.43 on January 19. The sell-off was exacerbated by Trump’s casual comments during a press conference, where he admitted to knowing little about the cryptocurrency despite its association with his name.